Account-Based Marketing
From lead-centric to account-centric growth
In B2B, decisions are made by committees, not individuals. Our ABM programs treat each target account as a market of one — combining account intelligence, personalized content, and coordinated multi-channel plays that reach every stakeholder who influences the deal.
We support one-to-one, one-to-few, and one-to-many ABM models, aligning your sales and marketing teams around a shared account list and shared revenue goals.
What's included
Who this is for
- Companies selling high-value, complex deals
- Teams with a named target account list
- Sales orgs struggling to penetrate enterprise accounts
- Marketers moving beyond spray-and-pray
How it works
Select
Data-driven selection of accounts with the highest revenue potential.
Map
We identify every stakeholder in the buying committee.
Engage
Personalized campaigns reach each persona with relevant messaging.
Convert
Sales receives engagement intelligence to close the deal.
What you get out of it
Higher deal sizes
Focused effort on accounts that match your best customers produces larger contracts.
Sales-marketing alignment
Both teams work the same accounts with the same intelligence.
Efficient spend
Budget concentrates on accounts that can actually buy, not broad audiences.
Frequently asked questions
One-to-one programs focus on 5–15 strategic accounts; one-to-few on 25–100; one-to-many on several hundred. We recommend a model based on your deal size and sales capacity.
Yes — ABM only works when sales and marketing share the same account list, intelligence, and plays. We run joint planning and review sessions throughout the engagement.
Account engagement scores, buying-committee coverage, meetings created, pipeline value, and ultimately closed revenue per target account — not lead volume.