Intent Data & Insights
Know who is in-market before they contact you
By the time a prospect fills in your form, they have already done most of their research — possibly on a competitor's site. Intent data changes the game by surfacing accounts showing active research behavior around your solution category, so your team engages while the deal is still open.
We combine third-party intent signals with your first-party engagement data to score and prioritize accounts, then activate them through the channel programs that fit your motion.
What's included
Who this is for
- Sales teams tired of cold outreach
- ABM programs prioritizing account lists
- Marketers timing campaigns to buyer interest
- Leadership allocating budget by market signal
How it works
Configure
Intent topics are mapped to your solution categories.
Monitor
Account research behavior is tracked continuously.
Score
Accounts are ranked by intent strength and fit.
Activate
Sales and marketing engage in-market accounts first.
What you get out of it
First-mover advantage
Engage buyers before they shortlist your competitors.
Prioritized outreach
Sales works the accounts most likely to convert this quarter.
Smarter budget allocation
Marketing spend follows demonstrated market interest.
Frequently asked questions
Aggregated research behavior across B2B publisher networks — content consumption, searches, and topic surges at the account level — blended with your own website and campaign engagement.
Used correctly, yes. Single signals mean little; sustained surges across related topics from one account are highly predictive. Our scoring separates noise from genuine buying research.
Alerts route to your sales team for immediate outreach, and marketing activates intent-triggered campaigns — ads, email, and content aimed at the researching account.